
21.8.16
26 minutes ago
Wyndham is leading hotel growth in Korea’s secondary cities with two new openings in Gangwon and Gunsan to meet the demand for accommodation in the country’s emerging tourism regions.
Wyndham’s strategic expansion in Asia sees Korea being underscored as a country of key focus for the group, as the government plans to invest KRW 25 trillion to enhance its tourism and transportation infrastructure. This includes a high-speed rail network linking Seoul to various provinces such as Gangwon to increase its accessibility and entice more travellers to secondary cities.
Ramada Gunsan and Ramada Gangwon Sokcho are franchise agreements with KG Development Corporation and Korea Asset Management respectively, and bring Wyndham’s total number of hotels in Korea to 18 and add 693 rooms to its portfolio. The group plans to operate 40 hotels by 2018 with hotels in Taebaek and Pyeong Taek in the construction pipeline.
David Wray, Vice President of Acquisitions and Development for Wyndham Hotel Group South East Asia and the Pacific Rim said, “We are at the forefront of hotel development in Korea and expanding our presence in line with the country’s larger strategy to drive both domestic and international travellers into secondary cities.”
“There is an absence of international full-service hotel chains in Gangwon and Gunsan; and our Ramada brand caters to this gap with quality accommodation at an affordable price, appealing to both domestic travellers and the surge in Chinese tourists who prefer to stay in mid-scale properties,” Mr Wray added.
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The Gangwon province is a point of focus for the country as it gears up for the 2018 Pyeongchang Winter Olympics. Through the Visit Korea 2016 – 2018 campaign, the government aims to attract 20 million foreign tourists a year through food, hospitality and cultural programs.
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