The breaking out of hotel room the cookie-cutter

NEW YORK — The latest trend in hotel brands is to not be a brand at all. While in the past, big chains sold themselves on consistency, today they are pushing one-of-a-kind properties over cookie-cutter rooms. The shortcut to this transformation: get existing independent hotels to join the chain. New brands have been created, letting these properties keep their identity but still leverage the larger brand’s reservation system and loyalty program. #win #leadership #charity #cancer #competition #arsenal #entry #health #healthcare #fitness #diet #workout #sleep #weightloss #soccer #football #livescore #barcelona